How to Create A Strong Online Presence for your Business in an Online World

Let's be real... your need an online presence today.

By having one, you can boost brand awareness, increase leads coming your way, and build a freaking awesome business you can scale to create freedom for yourself and spend more time with your family…

Here's what we’ll discuss in this blog, some key critical steps that every business (of any kind) should take to improve its online presence in 2023.

1. Establish Your Authority as a Business

In the Online world today, you must be seen as the "go to" person in your space. Someone that people automatically trust and take advice from.

There are many ways to establish yourself in this position, and some of the more well-known methods are creating blogs, having an active social media platforms, or publishing valuable videos on YouTube.

Each of these methods will add to your authority as time goes by and more and more people become familiar with the quality of your work.

2. Establish a Long-Term Relationship Through E-mail Marketing

From a cost perspective, e-mail marketing is a tremendous boost to the bottom line.

And regardless of what some are saying right now IT STILL WORKS.

In the recent past, companies had to pay for printing, paper, and postage to stay in touch with their customers.

You want to remember that the main idea is to build relationship with your customers for the long-term. It's kinda like dating... people want to do business with people they know like and trust, someone they have a relationship with.

Your goal is not to amass a list of hundreds of thousands of people who couldn't care less about your business.

Your goal is to stay in touch with your client base and present the latest news about your products and services to customers who may be interested.

3. Be Responsive

Poor responsiveness in customer service can feel like it’s the norm to some consumers. On the flip side, that can be a blessing for brands with excellent responsiveness in their customer service. They stand out positively.

However, that doesn’t mean customers need to be able to reach you by phone in the middle of the night. At The Present Entrepreneur, we have a dedicated person responsible for replying for inquiries whenever I’m away or outside doing errands.

If you’re on a tight budget, auto-responders (like the one we have inside Impact Systems) are a great help to personalize e-mails, using the first name of a potential buyer and making the e-mail sound as if it were written just for that buyer.

4. Focus on only the most important online platforms

When it comes to improving your business' online image, there are numerous platforms to consider.

However, being on EVERY platform just because may not be the wisest route.

In general, you will need to devote a significant amount of time to online marketing your business across multiple platforms.

This can be distracting and even prevent you from providing quality services and products to current customers.

As a result, you should limit your attention to the most important platforms. If you can only focus on a few things, focus on your website, emails, and ONLY social media platforms, Facebook, Instagram and Youtube would be what I would recommend.

Ultimately you need to choose the best platforms to help you get the most out of your online presence.

5. Take advantage of local directories

Although it may appear that local directories are only for local businesses, they can benefit all businesses.

Many potential customers can learn about your company without visiting your website thanks to the help of directories.

As a result, in order to improve your company's online presence, you should create profiles on local directories such as Google.

Building your authority takes time and effort

While there are many entrepreneurs claim to have a shortcut to establishing your authority as a business, there really is no better way than the old-fashioned way. You must become known for consistent, persistent, and trustworthy offering the highest quality product or service that actually helps people.